ESTABLISHING

In 1969 Giorgio moved to Spain working as product manager for one of the Cerrutti’s weavers in Vigo.

But his passion for fabrics was so strong that at the end of 1974 he returned to Italy and established his own brand, Stylbiella.

The development of the Stylbiella collection was made in a small design office in Biella, and all other processes like spinning, warping, weaving and finishing were outsourced in other specific locations always in Biella district.

THE FIRST

Giorgio’s first collections were mainly composed by fancy fabrics, both for jacketing as well for trousers.

In this pioneer period Giorgio was entirely taking care of the product, from color selections, design and quality development , till the delivery of the pieces with his own car.

Passion was driving him in selling enthusiastically his own creations.

“ innovation beyond tradition: this is the Stylbiella’s key guidepost from the beginning ”

Stylbiella grew and another important part of the collection was added, the special “ceremony” collection in silk and wool.

THE DREAM COME TRUE

In 1984 Giorgio and Giancarlo decided to invest in their own production plant;

“ his two sons were creating something he never stopped to dream about ”

the location they chose in VALDENGO was romantic , peaceful, surrounded by trees and corn fields and perfectly fitting a “family made with love “collection”.

“I still remember very well Piero’s happiness , while visiting the work in progress at the age of 84 , realizing that his two sons were creating something he never stopped to dream about,” said Giorgio.

A NEW ERA

Stylbiella continue to grow, but the 80’s were also the era of the emerging Italian designers like Versace or highly expanding brands like Ermenegildo Zegna and Hugo Boss.

The well known Stylbiella cerimonia suits collection was perfectly fitting a brand like VERSACE.

At the same time the Stylbiella accommodated perfectly the mood of that days in Zegna and the relation between the two companies became very strong: Stylbiella jackets could not be ever missed in Zegna collection.

BECOMING

Another key factor to Stylbiella’s success was the capacity of Giorgio to translate some of the typical scottish patterns in a soft fabric with perfect balance of blue and green shades.

It was the iconic BLACK WATCH of Stylbiella, used as well as a blazer or as a golf pant, from German specialist like Regent , Windsor, Schildt. Germany become the first export market and the cooperation with Hugo Boss tighter.

At the beginning of the 90’s the demand in British pattern characterizing the Stylbiella’s proposal was decreasing and the demand in new plain raised a lot.

“ It was the iconic BLACK WATCH of Stylbiella “

A new product was then introduced (in the collection) and became a distinguishing signature of the company: the chenille, a special made cotton yarn imitating the corduroy and the velvet but with a smoother touch , fluid and opaque look.

The success of this new material was immediate and exports were reaching Korea, Japan, USA and Europe.

New brands was introduced in Stylbiella’s portfolio and the company was working hand by hand with Etro and Missoni

A NEW

Today, Stylbiella begins a new journey, building on its existing expertise and DNA, by positioning itself exclusively in the Su Misura space with a contemporary approach.

In addition to wool fabrics for suits, and to offer key tailor shops a range of product selections Stylbiella has expanded into categories of coat fabrics, shirt fabrics and tie, all 100% made in Italy, in order to give its customer one-stop shopping experience.

The quintessentially Italian story of Stylbiella continues and thrives.